DD Free Dish adds 10 million subscribers in one year. This is even more than other dths combined says Tata SkyCFO. The spectacular rise of the Freedish platform is giving sleepless nights to pay DTH platforms. Tata Sky CFO G Sambasivan had stated that Freedish had added 10 million subscribers in a span of one year. All private DTH operators had not managed to add these many subscribers in a year, he stated.
Most DD Free Dish customers are in rural India
Rural data is reported by BARC India. The competition among private broadcasters to cater to this market has made Freedish a very critical platform. DD Free dish has its 22 million customers mostly in rural areas of Hindi-speaking markets.
Broadcasters are making all efforts to grab rural TV share by offering fresh content on their FTA channels within days of its airing on pay channels. However, ZEEL is not following this strategy as it feels that the FTA channels might hurt the pay revenues of broadcasters if this trend continues. But others are following this trend.
The FTA channels in general, has seen a big growth in viewership, they have garnered an estimated Rs 4–5 billion in ad revenues and are expected to earn Rs 8–10 billion this year.
Even though recently held 32nd E auction failed still there are high chances of good channels coming.